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  How Misleading Statistics Are Used By The Media To Influence The Public Main / Global Interest Statistics is power.  The media knows that. Politicians know that. Advertisers know that. Stats can be misleading even  when they are true and factual. There is no shortage of cases where statistics have been used to polarize the public view in a particular direction. The purpose of this article is to raise  awareness  on how statistics can be used to mislead or persuade. Let's begin. 1. Bad Sampling This happens when the survey is conducted on a sample that is  not random or diverse enough. Example: asking a group of mostly smokers whether smoking in public places should be banned. A survey that is not random enough cannot be trusted. 2. Using the average exclusively The  average  is just one of the many  statistical indicators.  Using it exclusively can lead to  incorrect conclusions. It is important to look into other factors (like fr...

  14 Tips To Write Better Emails That Impress Others Main / Business / Careers 1. Use lists and bullets Lists help organize your message into related items that can be easily understood by anyone. Use them whenever you get the opportunity, especially when steps or sequences are involved. 2. Use paragraphs and short sentences Avoid  large blocks  of text as they are very hard to read. Instead, divide your email into  small paragraphs  each containing no more than  two short sentences. This will make it easier for recipients to scan and read your emails. 3. Use Ms. Instead of Mrs. Miss  is used with  unmarried  women. Mrs.  is used with  married  women. Ms.  can be used for  both. If you are uncertain whether your female recipient is married or not, use  Ms.  to be on the safe side. If you don’t know the name of your recipient, start your message with  Dear Sir / Madam. 4. Use surnames with formal emails ...

  Why Do Women Buy Lipstick During Recessions and Economic Crises? Main / Global Interest After the economic recession that followed the 9/11 attacks, Leonard Lauder, the CEO of cosmetics giant Estee Lauder, noticed there was a surge in lipstick sales. He noticed that lipstick sales have gone up by 11% while most things in the market were going down. This came as shock to him as he didn't really understand why women were rushing to buy lipstick, a supposedly unnecessary item, in difficult economic times. After reporting his findings publicly, economists around the world noticed a similar trend in previous recessions as well, the 1990 and 1930 recessions in particular. The pattern again repeated in the 2008 global recession. There was a clear correlation between lipstick sales and a slow economy. This phenomenon has been labeled as the "lipstick index" and can be used to test or predict whether the economy is doing well or bad. If lipstick sales are higher than average, th...

11 Signs That You Could Be Fired   It is always good to know ahead of time whether your services are no longer needed. Listed below eleven signs that could indicate that you are on your way out from the company. Just because one these signs applies to you doesn't necessarily mean that you will be terminated.  So don't panic. 1. Excluded from Meetings If you feel that you are being left out of important meetings that you would normally attend, then that could be a sign that you are not needed anymore. 2. Access Level Reduced Your access to information within the company has been reduced. It becomes hard for you to get to data with no obvious reason. 3. Reduced Responsibilities Your responsibilities and tasks are significantly reduced. The majority of your work has been given to someone else and you are left with minimal duties. 4. Reduced Power Suddenly you lose control over many issues related to your scope of work. Nobody listens to you anymore and you are unable to take deci...